project: NOLA Media Group branding campaign

Art Direction / Copywriting

Media companies are constantly having to reinvent themselves and NOLA Media Group was no different. I wanted to create a messaging campaign that explained what we did and who we were in an honest and visceral way. I decided to use a typography-only concept because ultimately our words are what mattered most.

The copy reads…

What do we do? Why do we exist?
We innovate. We collaborate. We dare. We invest. We adapt.

We engage with readers and consumers.

We take chances. We’ve taken chances.

We challenge each other. We challenge our clients.
To think big. To think differently. To hold us accountable.

We persevere. We experiment.

We make mistakes. We learn. We improve.

We work weekends. We work nights.
We battle the clock all day. Every day.

We listen. To the people we agree with. To the people we don’t.
To our readers. To our advertisers. To everyone.

We live in New Orleans. We love New Orleans.
But sometimes we don’t love New Orleans.

So we fight.
We fight for what’s right. We fight for what’s hard.

We fight to preserve local journalism.

We fight. For our city. For ourselves. For our kids.
For preservation and progress.

We are NOLA Media Group.