project: NOLA Media Group holiday card

Art Direction / Copywriting

For our 2018 holiday card, I wanted to create a traditional card with an iconic holiday image meshed with an iconic New Orleans tradition. I’ve had the idea of Santa Claus riding the streetcar for years. Since Santa doesn’t make an appearance until December 24th, a photo shoot wasn’t possible. So with the magic of Photoshop, I created what you see below – Kris Kringle riding along historic St. Charles Avenue with his trusty Times-Picayune by his side.