project: The Advocate Reader Thanks Campaign
Art Direction / Copywriting
Making readers feel like they are not just customers but an integral part of a newspaper’s success is an important tactic to keep engagement high. For this campaign, we wanted Baton Rouge print readers to understand that their commitment to print journalism exceeds that of considerably larger markets. The goal was to present that as a source of pride and a sincere thanks for their support not only for The Advocate but for the Baton Rouge community. These full page advertisements ran in consecutive weeks to make that point.
print advertising creative
